search query: @author Jaffe, L. / total: 3
references: 1-3 / 3
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1.
The effect of modern female sex role portrayals on advertising effectiveness
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 32-38
 1994 Jaffe, L.
Berger, P.
2.
Impact of Comprehension, Positioning, and Segmentation on Advertising Response
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.24-33
 1992 Jaffe, L.
Jamieson, L.
Berger, P.
3.
Comprehension, positioning, segmentation and purchase probability
Omega
1992 : VOL. 20:1, p. 51-57
 1992 Jaffe, L.
Berger, P.
Jamieson, L.
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