search query: @author Jassawalla, A.R. / total: 2
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1.
Marketing implementation in smaller organizations: Definition, framework, and propositional inventory
Journal of the Academy of Marketing Science
2001 : WINTER, VOL. 29:1, p. 50-69
 2001 Sashittal, H.C.
Jassawalla, A.R.
2.
Cross-functional dynamics in new product development
Research Technology Management
2000 : JAN/FEB, VOL. 43:1, p. 46-49
 2000 Jassawalla, A.R.
Sashittal, H.C.
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