search query: @author Jia, J. / total: 2
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1.
A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice VAluation
Marketing Science
1996 : Vol. 16:2, p. 97-111
 1996 Inman, J. J.
Dyer, J. S.
Jia, J.
2.
A standard measure of risk and risk-value models
Management Science
1996 : DEC, VOL. 42:12, p. 1691-1705
 1996 Jia, J.
Dyer, J.
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