search query: @author Johansson, J. / total: 4
references: 1-4 / 4
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1.
Halting the US marketing juggernaut
European business forum EBF
2004 : AUTUMN, 19, p. 30-32
 2004 Johansson, J.
2.
Effects of nationality on global strategy
Management International Review
1997 : VOL. 37:4, p. 365-386
 1997 Yip, G.
Johansson, J.
Roos, J.
3.
Exploiting globalization potential: U.S. and Japanese strategies
Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 579-602
 1994 Johansson, J.
Yip, G.
4.
Competition for market share in the presence of strategic invisible assets: the US automobile market, 1971-1981
International Journal of Research in Marketing
1992 : MAR, VOL. 9:1, p. 23-37
 1992 Erickson, G.
Jacobson, R.
Johansson, J.
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