search query: @author Johar, G. V. / total: 3
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1.
Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 39-56
 2002 Sengupta, J.
Johar, G. V.
2.
Effects of inconsistent attribute information on the predictive value of product attitudes: toward a resolution of opposing perspectives
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 39-56
 2002 Sengupta, J.
Johar, G. V.
3.
Contingent processes of source identification
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 249-265
 1997 Pham, M. T.
Johar, G. V.
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