search query: @author Johnson, M. / total: 37
references: 1-10 / 37
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1.
Trichet's balancing act
Euromoney
2009 : JAN, VOL. 40:477, p. 44-49
 2009 Horwood, C.
Johnson, M.
2.
Legal considerations when using parodies in advertising
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 87-96
 2000 Johnson, M.
Spilger, U.
3.
Inscrutable index funds
Journal of Accountancy
2000 : JAN, VOL. 189:1, p. 24-28, 31
 2000 Johnson, M.
Collins, L. A.
4.
The effects of price bundling on consumer evaluations of product offerings
International Journal of Research in Marketing
1999 : JUN, VOL. 16:2, p. 129-142
 1999 Johnson, M.
Herrmann, A.
Bauer, H.
5.
From understanding consumer behaviour to testing category strategies
Journal of the Market Research Society
1999 : JUL, VOL. 41:3, p. 259-288
 1999 Johnson, M.
6.
Supporting the category management challenges: how research can contribute
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 33-54
 1998 Johnson, M.
Pinnington, D.
7.
Hungary's hotel industry in transition, 1960-1996
Tourism Management
1997 : NOV, VOL. 18:7, p. 441-452
 1997 Johnson, M.
8.
The application of geodemographics to retailing - meeting the needs of the catchment
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 203-214
 1997 Johnson, M.
9.
Taking the lid off leadership (Führungsqualifikation)
Management Review
1996 : NOV, VOL. 85:11, p. 59-61
 1996 Johnson, M.
10.
Untapped Latin America (Auslandsinvestition)
Management Review
1996 : JUL, VOL. 85:7, p. 31-34
 1996 Johnson, M.
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