search query: @author Johnson, M. D. / total: 9
references: 1-9 / 9
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1.
Order effects in customer satisfaction modelling
Journal of Marketing Management
2003 : APR, VOL 19:3-4, P. 379-400
 2003 Auh, S.
Salisbury, L. C.
Johnson, M. D.
2.
Understanding consumer usage of product magnitudes through sorting tasks
Psychology & Marketing
1999 : DEC, VOL. 16:8, p. 643-657
 1999 Viswanathan, M.
Johnson, M. D.
Sudman, S.
3.
Die Kundenzufriedenheit als Bestimmungsfaktor der Kunden- bindung
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1999 : VOL. 51:6, p. 579-598
 1999 Herrmann, A.
Johnson, M. D.
4.
Taking a customer orientation
Unternehmung
1998 : HEFT 3, VOL. 52:3, p. 131-143
 1998 Johnson, M. D.
Herrmann, A.
5.
Managing information resources at the U.S. federal government
Journal of Systems Management
1992 : APR, VOL. 43:4, p. 6-12, 17, 27
 1992 Johnson, M. D.
6.
The differential processing of product category and noncomparable choice alternatives.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 300-309
 1989 Johnson, M. D.
7.
Comparability and hierarchical processing in multialternative choice.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 303-314
 1988 Johnson, M. D.
8.
The nature and methodological implications of the cognitive representation of products.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 214-228
 1987 Johnson, M. D.
Fornell, C.
9.
Consumer choice strategies for comparing noncomparable alternatives.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 741-753
 1984 Johnson, M. D.
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