search query: @author Johnston, W. / total: 7
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1.
Customer profitability: prospective vs. retrospective approaches in a business-to-business setting
Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 353-363
 2001 Jacobs, F.A.
Johnston, W.
Kotchetova, N.
2.
Theory testing using case studies in business-to-business research
Industrial Marketing Management
1999 : MAY, VOL. 28:3, p. 201-214
 1999 Johnston, W.
Leach, M.
Liu, A.
3.
The effective leader as a link between task and people
Advanced Management Journal
1996 : SPRING, VOL. 61:2, p. 16-21
 1996 Sleeth, R.
Johnston, W.
4.
Using the looking glass at the International center for public enterprises in Slovenia: implications for teaching interpersonal skills and introducing international business concepts
Journal of Teaching in International Business
1996 : VOL. 7:2, p. 61-76
 1996 Ronchetto, J.
Johnston, W.
5.
Business-to-business advertising: what are the dimensions of an effective print ad?
Industrial Marketing Management
1995 : OCT, VOL. 24:5, p. 369-378
 1995 Lothia, R.
Johnston, W.
Aab, L.
6.
Performance, attribution, and expectancy linkages in personal selling
Journal of Marketing
1994 : OCT, VOL. 58:4, p. 68-81
 1994 Johnston, W.
Kim, K.
7.
Le nouveau marche mondial du travail : qui travaillera dans les entreprises en l'an 2000?
Harvard-L'Expansion
1991 : AUTUMN, 62, p. 7-20
 1991 Johnston, W.
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