search query: @author Johnston, W. J. / total: 13
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1.
Learning to improvise, improvising to learn: A process of responding to complex environments
Journal of Business Research
2002 : FEB, VOL. 55:2, p. 141-148
 2002 Chelariu, C.
Johnston, W. J.
Young, L.
2.
International industrial marketing interactions: Dyadic and network perspectives
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 259-271
 1999 Johnston, W. J.
Lewin, J. E.
Spekman, R. E.
3.
Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing
Journal of Business Research
1997 : MAR, VOL. 38:3, p 199-209
 1997 Johnston, W. J.
Lewin, J. E.
4.
Toward a model of business to business marketing communications effects
Industrial Marketing Management
1997 : JAN, VOL. 26:1, p. 15-29
 1997 Gilliland, D. I.
Johnston, W. J.
5.
Relationship marketing theory in practice: A case study
Journal of Business Research
1997 : MAY, VOL. 39:1, p. 23-31
 1997 Lewin, J. E.
Johnston, W. J.
6.
Reacting to a textile and apparel trade enforcement act.
International Marketing Review
1987 : SPRING, VOL. 4:1, p. 42-51
 1987 Johnston, W. J.
7.
Exporting : does sales volume make a difference? - reply.
Journal of International Business Studies
1985 : SUMMER, VOL. 16:2, p. 157-161
 1985 Czinkota, M. R.
Johnston, W. J.
8.
Export attitudes of industrial manufacturers.
Industrial Marketing Management
1985 : MAY, VOL. 14:2, p. 123-132
 1985 Johnston, W. J.
Czinkota, M. R.
9.
Evaluating the newer salesperso n.
Industrial Marketing Management
1983 : JUL, VOL. 12:3, p. 193-199
 1983 Johnston, W. J.
Shields, M. D.
10.
The buying center : structure and interaction patterns.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 143-156
 1981 Johnston, W. J.
Bonoma, T. V.
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