search query: @author Kalafatis, S.P. / total: 3
references: 1-3 / 3
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1.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
2.
An examination of the stability of operationalisations of multi-item marketing scales
International Journal of Market Research
2005 : VOL. 47:3, p. 255-266
 2005 Kalafatis, S.P.
Sarpong Jr., S.
Sharif, K.J.
3.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
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