search query: @author Kalyanaram, G. / total: 5
references: 1-5 / 5
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1.
Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods
Journal of Product Innovation Management
1996 : JAN, VOL. 13:1, p. 21-34
 1996 Kerin, R.
Kalyanaram, G.
Howard, D.
2.
Empirical generalizations from reference price research
Marketing Science
1995 : VOL. 14:3/2-2, p. G161-G169
 1995 Kalyanaram, G.
Winer, R.
3.
An empirical analysis of latitude of price acceptance in consumer package goods
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 408-418
 1994 Kalyanaram, G.
Little, J. D. C.
4.
Heterogeneity in entry effects between nondurable consumer product categories
International Journal of Research in Marketing
1994 : JUN, VOL. 11:3, p. 219-231
 1994 Kalyanaram, G.
Wittink, D.
5.
Order-of-entry effects on consumer memory and judgment: an information integration perspective
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 343-357
 1992 Kardes, F.R.
Kalyanaram, G.
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