search query: @author Kamins, M. A. / total: 4
references: 1-4 / 4
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1.
Consumers´ perception and misperception of market leadership and market pioneership
Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834
 2003 Kamins, M. A.
Alpert, F. H.
Perner, L.
2.
Consumers´ perception and midperception of market leadership and market pioneership
Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834
 2003 Kamins, M. A.
Alpert, F. H.
Perner, L.
3.
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands (neue Produkte, Verbraucherforschung)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 34-45
 1995 Alpert, F. H.
Kamins, M. A.
4.
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281
 1988 Marks, L. J.
Kamins, M. A.
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