search query: @author Kaplan, A.M. / total: 2
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1.
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
European Management Journal
2009 : JUN, VOL. 27:3, p. 197-212
 2009 Kaplan, A.M.
Haenlein, M.
2.
A model to determine customer lifetime value in a retail banking context
European Management Journal
2007 : VOL. 25:3, p. 221-234
 2007 Haenlein, M.
Kaplan, A.M.
Beeser, A.J.
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