search query: @author Kardes, F. / total: 2
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1.
Market share overestimation and the noncomplementarity effect
Marketing Letters
1998 : AUG, VOL. 9:3, p. 313-320
 1998 Houghton, D.
Kardes, F.
2.
Exploring the boundaries of the framing effect: the moderating roles of disparate expected values and perceived costs of judgmental errors
Marketing Letters
1995 : JUL, VOL. 6:3, p. 175-182
 1995 Kellaris, J.
Kardes, F.
Dinovo, T.
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