search query: @author Katzenstein, H. / total: 2
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1.
Design of an ideal direct marketing course from the students' perspective
Journal of Direct Marketing
1994 : SPRING, VOL. 8:2, p. 66-72
 1994 Katzenstein, H.
2.
How Can Advertising Teachers Better Prepare Students for Entry-Level Advertising Agency Jobs?
Journal of Advertising Research
1989 : DEC/1990 JAN, VOL. 29. p.37-46
 1989 Deckinger, E.
Brink, J.
Katzenstein, H.
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