search query: @author Keaveney, S. / total: 2
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1.
Customer switching behavior in service industries: an exploratory study
Journal of Marketing
1995 : APR, VOL. 59:2, p. 71-82
 1995 Keaveney, S.
2.
A process model of the effects of price promotions on brand image
Psychology & Marketing
1994 : NOV/DEC, VOL. 11:6, p. 511-532
 1994 Hunt, K.
Keaveney, S.
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