search query: @author Kellaris, J. J. / total: 2
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1.
The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments
Psychology & Marketing
1999 : JAN, VOL. 16:1, p. 69-86
 1999 Cline, T. W.
Kellaris, J. J.
2.
The effect of background music on ad processing. A contingency explanation (Hintergrundmusik, Fernsehwerbung, Rundfunkwerbung)
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 114-125
 1993 Kellaris, J. J.
Cox, A. D.
Cox, D.
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