search query: @author Kellaris, J.J. / total: 2
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1.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
2.
The effect of background music on ad processing: a contingency explanation.
Journal of Marketing
1993 : OCT, vol.57:4, p.114-125
 1993 Kellaris, J.J.
Cox, A.D.
Cox, D.
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