search query: @author Keller, K.L. / total: 4
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1.
Brand familiarity and advertising repetition effects
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 292-304
 2003 Campbell, M.C.
Keller, K.L.
2.
Conceptualizing, measuring and managing customer-based brand equity.
Journal of Marketing
1993 : JAN, vol.57:1, p.1-22
 1993 Keller, K.L.
3.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 463-476
 1991 Keller, K.L.
4.
Consumer evaluations of brand extensions
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41
 1990 Aaker, D.A.
Keller, K.L.
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