search query: @author Kempf, D. S. / total: 2
references: 1-2 / 2
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1.
Advertising's influence on subsequent product trial processing
Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 27-38
 2001 Kempf, D. S.
Laczniak, R. N.
2.
Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products
Psychology & Marketing
1999 : JAN, VOL. 16:1, p. 35-50
 1999 Kempf, D. S.
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