search query: @author Kent, R. / total: 6
references: 1-6 / 6
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1.
Introducing the ad ECG: How the set-top box tracks the lifeline of television
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 586-593
 2011 Kent, R.
Schweidel, D. A.
2.
Improving email response in a permission marketing context
International Journal of Market Research
2003 : VOL 45:4, p. 489-503
 2003 Kent, R.
Brandal, H.
3.
Using the Internet for market research: a study of private trading on the Internet
Journal of the Market Research Society
1999 : OCT, VOL. 41:4, p. 377-385
 1999 Kent, R.
Lee, M.
4.
Competitive clutter in network television advertising: current levels and advertiser responses
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 49-58
 1995 Kent, R.
5.
Competitive interference effects in consumer memory of advertising: the role of brand familiarity
Journal of Marketing
1994 : JUL, VOL. 58:3, p. 97-105
 1994 Kent, R.
Allen, C.
6.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
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