search query: @author Kim, C. K. / total: 2
references: 1-2 / 2
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1.
Consumer evaluation of vertical brand extensions and core brands
Journal of Business Research
2001 : APR, VOL. 52:3, p. 211-222
 2001 Kim, C. K.
Lavack, A. M.
Smith, M.
2.
Inoculating consumers against deception: The influence of framing and executional style
Journal of Consumer Policy
1995 : MAR, VOL. 18:1, p. 1-23
 1995 Lord, K. R.
Kim, C. K.
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