search query: @author King, R. H. / total: 2
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1.
Which buying decisions are made by individuals and not by groups?
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 129-138
 1986 Patton, W. E.
Puto, C. P.
King, R. H.
2.
Risk handling strategies in industrial vendor selection decisions.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 89-98
 1985 Puto, C. P.
Patton, W. E.
King, R. H.
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