search query: @author Kirmani, A. / total: 3
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1.
Reference points used in quality and value judgments
Marketing Letters
2000 : NOV, VOL. 11:4, p. 299-310
 2000 Kirmani, A.
Baumgartner, H.
2.
Consumers' use of persuasion knowledge: the effects of accessibility and cognitive capacity on perceptions of an influence agent
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 69-83
 2000 Campbell, M. C.
Kirmani, A.
3.
Money talks: Perceived advertising expense and expected product quality.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 344-353
 1989 Kirmani, A.
Wright, P.
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