search query: @author Kishi, S. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
The dirichlet multinomial distribution as a magazine exposure model.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 100-106
 1984 Leckenby, J. D.
Kishi, S.
2.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
3.
An empirical test of the performance of four exposure distribution models.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 35-44
 1982 Leckenby, J. D.
Kishi, S.
« previous page | next page »
SCIMA