search query: @author Kitchen, P. J. / total: 9
references: 1-9 / 9
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1.
Researching mere exposure effects to advertising: theoretical foundations and methodological implications
International Journal of Market Research
2007 : VOL.49:2, p. 191-219
 2007 Grimes, A.
Kitchen, P. J.
2.
Information processing: a critical literature review and future research directions
International Journal of Market Research
2003 : VOL. 45:1, p. 73-98
 2003 Kitchen, P. J.
Spickett-Jones, G.
3.
A response to "Theoretical concept or management fashion?"
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 17-21
 2000 Schultz, D. E.
Kitchen, P. J.
4.
A multi-country comparison of the drive for IMC
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 21-38
 1999 Kitchen, P. J.
Schultz, D. E.
5.
IMC - A UK ad' agency persepctive
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 465-485
 1998 Kitchen, P. J.
Schultz, D.E.
6.
Integrated marketing communications in U.S. advertising agencies: An exploratory study
Journal of Advertising Research
1997 : SEP/OCT, VOL. 37:5, p. 7-18
 1997 Schultz, D. E.
Kitchen, P. J.
7.
Competitiveness in FMCG markets.
European Journal of Marketing
1989 : VOL. 23:1, p. 41-51
 1989 Kitchen, P. J.
8.
Commercial television breaks, consumer behaviour, and new technology : an initial analysis.
European Journal of Marketing
1986 : VOL. 20:2, p. 40-53
 1986 Kitchen, P. J.
Yorke, D. A.
9.
Channel Flickers and video speeders.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 21-25
 1985 Yorke, D. A.
Kitchen, P. J.
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