search query: @author Kliatchko, J. / total: 2
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1.
Revisiting the IMC construct A revised definition and four pillars
International Journal of Research in Marketing
2008 : VOL. 27:1 p. 133-160
 2008 Kliatchko, J.
2.
Towards a new definition of Integrated Marketing Communications (IMC)
International Journal of Advertising
2005 : VOL. 24:1, p. 7-34
 2005 Kliatchko, J.
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