search query: @author Knox, G. / total: 2
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1.
Extending the BG/NBD: A simple model of purchases and complaints
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 30-37
 2011 Oest, R. van
Knox, G.
Gatignon, H.
2.
The consumer's rent vs. buy decision in the rentailer
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 125-135
 2009 Knox, G.
Eliashberg, J.
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