search query: @author Kolos, K. / total: 3
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1.
A kockazat szerepe a fogyasztok vasarlasi dönteseiben/ The role of risk in consumer buying decisions
Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 67-73
 1997 Kolos, K.
2.
A privatizacio hatasa a magyar vallalatok marketing tevekenysegere/ The impact of privatisation on the marketing operations of Hungarian companies
Vezetestudomany
1997 : NOV, VOL. 28:11, p. 10-21
 1997 Beracs, J.
Agardi, I.
Kolos, K.
3.
Marketing strategy typologies in Hungary
European Journal of Marketing
1993 : VOL. 27:11/12, p. 80-101
 1993 Hooley, G.J.
Beracs, J.
Kolos, K.
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