search query: @author Kopalle, P. / total: 2
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1.
Asymmetric reference price effects and dynamic pricing policies
Marketing Science
1996 : VOL. 15:1, p. 60-85
 1996 Kopalle, P.
Rao, A.
Assucano, J.
2.
A dynamic model of reference price and expected quality
Marketing Letters
1996 : JAN, VOL. 7:1, p. 41-52
 1996 Kopalle, P.
Winer, R.
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