search query: @author Korgaonkar, P. / total: 4
references: 1-4 / 4
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| title | year | author | ||
| 1. |
International Journal of Advertising
2002 : VOL. 21:1, p. 87-114 |
2002 | Wolin, L. D. Korgaonkar, P. Lund, D. |
|
| 2. |
International Journal of Advertising
2001 : VOL. 20:1, p. 25-47 |
2001 | Korgaonkar, P. Karson, E. Lund, D. |
|
| 3. |
Journal of Business Research
1995 : NOV, VOL. 34:3, p. 211-219 |
1995 | Akaah, I. Korgaonkar, P. Lund, D. |
|
| 4. |
Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 311-317 |
1991 | Puri, S. J. Korgaonkar, P. |
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