search query: @author Koslow, S. / total: 3
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1.
How consumer heterogeneity muddles the international advertising debate
International Journal of Advertising
2010 : VOL. 29:2, p. 221-244
 2010 Koslow, S.
Costley, C.
2.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
3.
Exploring language effects in ethnic advertising: a sociolinguistic perspective
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 575-585
 1994 Koslow, S.
Shamdasani, P.
Touchstone, E.
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