search query: @author Kover, A. J. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53 |
1997 | Kover, A. J. James, W. L. Sonner, B. S. |
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2. |
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.43-46 |
1978 | Kover, A. J. Little, C. H. |
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