search query: @author Krapfel, R. E. jr. / total: 2
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1.
An experimental approach to segmenting buyers of marketing research.
Industrial Marketing Management
1985 : FEB, VOL. 14:1, p. 27-34
 1985 Krapfel, R. E. Jr.
Brannigan-Smith, D.
2.
Marketing by mandate.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 79-85
 1982 Krapfel, R. E. jr.
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