search query: @author Krepapa, A. / total: 2
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1.
Making meaning : Interpretive diversity and market learning - a model and propositions
Marketing Theory
2003 : JUN, VOL 3:2, p. 187-208
 2003 Krepapa, A.
Berthon, P.
2.
An exploration of the meaning and outcomes of a customer-defined market orientation
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 101-112
 2000 Krepapa, A.
Webb, D.
Webster, C.
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