search query: @author Krishna, A. / total: 5
references: 1-5 / 5
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1.
The manufacturer-retailer-consumer triad: Differing perceptions regarding price promotions
Journal of Retailing
2001 : WINTER, VOL. 77:4, p. 547-569
 2001 Moreau, P.
Krishna, A.
Harlam, B.
2.
Pizzas: it or Square? Psychophysical Biases in Area Comparisons
Marketing Science
2001 : VOL. 20:4, p. 405-425
 2001 Krider, R. E.
Raghubir, P.
Krishna, A.
3.
Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions
Management Science
1999 : AUG, VOL. 45:8, p. 1041-1056
 1999 Krishna, A.
Zhang, J.
4.
As the crow flies: Bias in consumers' map-based distance judgments
Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 26-39
 1996 Raghubir, P.
Krishna, A.
5.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
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