search query: @author Krishnamurthi, L. / total: 8
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1.
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Journal of Retailing
2003 : VOL. 79:2, p. 121-135
 2003 Krishnamurthi, L.
Papatla, P.
2.
A hierarchical elimination modeling approach for market structure analysis
European Journal of Operational Research
1998 : DEC 1, VOL. 111:2, p. 328-350
 1998 Park, S.
Jain, D.
Krishnamurthi, L.
3.
Unique inter-band effects of price on brand choice
Journal of Business Research
1995 : SEP, VOL 34:1, p. 47-56
 1995 Krishnamurthi, L.
Raj, S.
Sivakumar, K.
4.
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 387-400
 1992 Krishnamurthi, L.
Mazumdar, T.
Raj, S.P.
5.
Conjoint models of family decision making.
International Journal of Research in Marketing
1989 : VOL. 5:3, p. 185-198
 1989 Krishnamurthi, L.
6.
Intervention analysis of a field experiment to assess the buildup effect of advertising.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 337-345
 1986 Krishnamurthi, L.
Narayan, J.
Raj, S. P.
7.
The effect of advertising on consumer price sensitivity.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129
 1985 Krishnamurthi, L.
Raj, S. P.
8.
The salience of relevant others and its effect on individual and joint preferences : An experimental investigation.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 62-72
 1983 Krishnamurthi, L.
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