search query: @author Krugman, D. M. / total: 3
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1.
The impact of cable penetration on network viewing.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 9-12
 1987 Krugman, D. M.
Rust, R. T.
2.
Differences in cable and pay-cable audiences.
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 23-29
 1982 Krugman, D. M.
Eckrich, D.
3.
Magazine advertising: an analysis of its information content.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44
 1981 Stern, B. L.
Krugman, D. M.
Resnik, A.
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