search query: @author Krugman, H. E. / total: 2
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1.
Points of view : limits of attention to advertising.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 47-50
 1988 Krugman, H. E.
2.
Television program interest and commercial interruption.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 21-23
 1983 Krugman, H. E.
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