search query: @author Kumar, K.R. / total: 3
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1.
Marketing mix response to entry in segmented markets
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 53-66
 2001 Gruca, T.S.
Kumar, K.R.
Sudharshan, D.
2.
Factors affecting international product design
Journal of the Operational Research Society
1997 : NOV, VOL. 48:11, p. 1131-1143
 1997 Hadjinicola, G.C.
Kumar, K.R.
3.
Earnings, cash flows and executive compensation: an exploratory analysis
Managerial Finance
1993 : Vol. 19:2, p. 55-75
 1993 Kumar, K.R.
Ghicas, D.
Pastena, V.S.
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