search query: @author LaTour, M. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 371-382 |
1994 | Min, H. LaTour, M. Williams, A. |
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2. |
Journal of Advertising Research
1993 : SEP-OCT, VOL. 33:5, p. 43-52 |
1993 | Ford, J. LaTour, M. |
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