search query: @author LaTour, M. S. / total: 9
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1.
The naked truth: revealing the affinity for graphic sexual appeals in advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 436-448
 2011 Reichert, T.
LaTour, M. S.
Ford, J. B.
2.
Assessing the long-term impact of a consistent advertising campaign on consumer memory
Journal of Advertising
2004 : VOL 33:2, p. 49-61
 2004 Braun-LaTour, K. A.
LaTour, M. S.
3.
ERP and the reengineering of industrial marketing processes: a prescriptive overview for the new-age marketing manager
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 357-365
 2002 Gardiner, S. C.
Hanna, J. B.
LaTour, M. S.
4.
A model of the effects of self-efficacy on the perceived ethicality and performance of fear appeals in advertising
Journal of Business Ethics
1999 : APR, VOL. 19:3 / II, p. 273-285
 1999 Snipes, R. L.
LaTour, M. S.
Bliss, S. J.
5.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
6.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
7.
Negotiation outcomes and the impact of the initial offer, time, gender, and team size (Konferenztechnik)
Journal of Purchasing and Materials Management
1995 : FALL, VOL. 31:4, p. 19-24
 1995 Min, H.
LaTour, M. S.
Jones, M. A.
8.
The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala.
International Marketing Review
1992 : VOL. 9:4, p. 57-72
 1992 Tsalikis, J.
Ortiz-Buonafina, M.
LaTour, M. S.
9.
Contemporary women's evaluation of female role portrayals in advertising.
Journal of Consumer Marketing
1990 : WINTER, VOL. 8:1, p. 15-28
 1990 Bord, J. B.
LaTour, M. S.
Lundstrom, W. J.
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