search query: @author Lacher, K. / total: 2
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1.
Newspaper policies on the potential merging of advertising and news content
Journal of Public Policy and Marketing
1994 : FALL, VOL. 13:2, p. 281-289
 1994 Lacher, K.
Rotfeld, H.
2.
An exploratory study of the responses and relationships involved in the evaluation of, and in the intention to purchase new rock music
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 366-380
 1994 Lacher, K.
Mizerski, R.
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