search query: @author Laforet, S. / total: 5
references: 1-5 / 5
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1.
Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
European Journal of Marketing
2009 : VOL. 43:1-2, p. 188-212
 2009 Laforet, S.
2.
How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 39-58
 2007 Laforet, S.
Saunders, J.
3.
Managing brand portfolios: how strategies have changed
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 314-327
 2005 Laforet, S.
Saunders, J.
4.
Managing brand portfolios: Why leaders do waht they do
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 51-66
 1999 Laforet, S.
Saunders, J.
5.
Managing brand portfolios: how the leaders do it
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 64-76
 1994 Laforet, S.
Saunders, J.
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