search query: @author Lal, R. / total: 14
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1.
Relative explanatory power of agency theory and transaction cots analysis in German salesforces
International Journal of Research in Marketing
2004 : VOL. 21:3, p.265-283
 2004 Krafft, M.
Albers, S.
Lal, R.
2.
When and how is the internet likely to decrease price competition
Marketing Science
1999 : VOL. 18:4, p. 485-503
 1999 Lal, R.
Sarvary, M.
3.
Price promotions and trade deals with multiproduct retailers.
Management Science
1998 : JUL, VOL. 44:7, p. 935-949
 1998 Lal, R.
Villas-Boas, J. M.
4.
The inverse relationship between manufacturer and retailer margins: A theory
Marketing Science
1996 : VOL. 15:2, p. 132-151
 1996 Lal, R.
Narasimhan, C.
5.
A theory of forward buying, merchandising, and trade deals
Marketing Science
1996 : VOL. 15:1, p. 21-37
 1996 Lal, R.
Little, J.
Villas-Boas, M.
6.
Exclusive dealing and price promotions
Journal of Business
1996 : APR, VOL. 69:2, p. 159-172
 1996 Lal, R.
Villas-Boas, J. M.
7.
Retail Competition in the Fast-Moving Consumer Goods Industry: The Case of France and the UK
European Management Journal
1995 : VOL. 13:4, p. 363-373
 1995 Corstjens, J.
Corstjens, M.
Lal, R.
8.
Retail pricing and advertising strategies
Journal of Business
1994 : JUL, VOL. 67:3, p. 345-370
 1994 Lal, R.
Matutes, C.
9.
Salesforce compensation plans: an individual-level analysis
Marketing Letters
1994 : APR, VOL. 5:2, p. 117-130
 1994 Lal, R.
10.
Compensation plans for single- and multi-product salesforces: an application of the Holmstrom-Milgrom model
Management Science
1993 : JUL, VOL. 39:7, p. 777-793
 1993 Srinivasan, V.
Lal, R.
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