search query: @author Lancaster, K. M. / total: 2
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1.
How leading advertisers and agencies use cable television.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 30-38
 1989 Katz, H. E.
Lancaster, K. M.
2.
Are there scale economies in advertising?
Journal of Business
1986 : JUL, VOL. 59:3, p. 509-526
 1986 Boyer, K. D.
Lancaster, K. M.
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