search query: @author Larceneux, F. / total: 2
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1.
How sustainability ratings might deter 'greenwashing': A closer look at ethical corporate communication
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 15-28
 2011 Parguel, B.
Benoit-Moreau, F.
Larceneux, F.
2.
Critical opinion as a tool in the marketing of cultural products: The experiential label
International Journal of Arts Management
2001 : WINTER, VOL.3:2, p. 60-70
 2001 Larceneux, F.
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