search query: @author Lassar, W. M. / total: 4
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1.
The Hunt-Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?
Journal of Business Ethics
2002 : DEC II, VOL. 41:3, p. 267-285
 2002 Vermillion, L. J.
Lassar, W. M.
Winsor, R. D.
2.
Strategy and control in supplier/distributor relationships (Vertriebsorganisation)
Strategic Management Journal
1996 : OCT, VOL. 17:8, p. 613-632
 1996 Lassar, W. M.
Kerr, J. L.
3.
Determinants of distribution intensity (Markenmanagement; Sales Promotion; Vertriebssystem; Konsumgüterindustrie)
Journal of Marketing
1996 : OCT, VOL. 60:4, p. 39-51
 1996 Frazier, G. L.
Lassar, W. M.
4.
The role of personalization in service encounters.
Journal of Retailing
1996 : SPRING, VOL. 72:1, p. 95-109
 1996 Mittal, B.
Lassar, W. M.
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