search query: @author Latour, M.S. / total: 5
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1.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
2.
Cuba at the crossroads: the role of the U.S. hospitality industry in Cuban tourism initiatives
Cornell Hotel and Restaurant Administration Quarterly
2007 : NOV, VOL 48:4, p. 402-415
 2007 Khrushchev, S.
Henthorne, T.L.
LaTour, M.S.
3.
Is that a finger in my chili?: Using affective adversing for postcrisis brand repair
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 106-120
 2006 Braun-Latour, K.A.
Latour, M.S.
Loftus, E.F.
4.
Radon: Appealing to our fears
Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 377-394
 2003 LaTour, M.S.
Tanner, J.F. Jr.
5.
How organizational buyers reduce risk (Einkaufsentscheidung; Teamwork; Sales Management)
Industrial Marketing Management
1993 : FEB, VOL. 22:1, p. 41-48
 1993 Henthorne, T.L.
LaTour, M.S.
Williams, A.J.
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