search query: @author Lattin, J. M. / total: 3
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1.
Shopping behavior and consumer preference for store price format: Why "large basket" shoppers prefer EDLP
Marketing Science
1998 : VOL. 17:1, p. 66-88
 1998 Bell, D. R.
Lattin, J. M.
2.
Reference effects of price and promotion on brand choice behavior
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 299-310
 1989 Lattin, J. M.
Bucklin, R. E.
3.
Using a variety-seeking model to identify substitute and complementary relationships among competing products.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 330-339
 1985 Lattin, J. M.
McAlister, L.
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